Does Your Customer Experience Help Your Customers To Choose You?



Step 1

Your customer experience begins when your customer develops a need or a want for your type of product or service.

U

Step 2

They search Google to see who offers those kinds of products and services.

b

Step 3

During their customer experience, your customer will select only two or three companies to consider based on their search results.



Step 4

Your customer explores the websites and social media channels of those choices.

v

Step 5

They may or may not ask their friends and family who they would recommend based on their customer experiences.



Step 6

Next, they check your reputation by reading your customer reviews online.



Step 7

Your customer matches your brand against their own preferences: price, quality, etc.



Step 8

Finally, based on their customer experience, they make a choice between you OR your competitors.

Why Do Your Customers Follow This Path?

They are trying to decide if they know you, like you and if they can trust you.

KNOW

Search Results On Google

Simple Updated Website

Social Media Channels

Interesting Blog

LIKE

Easy Customer Experience

Good Fit For Their Needs

Happy Community Of Fans

Price Versus Value

TRUST

Years In Business

Word Of Mouth Reputation

Online Customer Reviews

Consistent Branding

With 82% of customers searching online before making a purchase, we have to meet your customers where they will look and provide them with the tools to choose your business.

Raphaela Laurean

Customer Experience Designer, Your Customer's Shoes

Let’s Look At How Customers Actually Search Online

How Do You Improve Your Chances?

1. Value Your Overall Customer Experience.

2. Hire someone who knows how to turn the numbers your way.

3. Make it easy for your customers to choose you.

What Are The Actual Numbers?

Choices A Customer Seriously Considers.

%

Your Chances of Winning Their Business.

%

Amount of Influence You Have Over That Decision.

Creating a customer experience is as simple as identifying the value that your business can add to your customer's lives, and then telling them a story about your brand that makes them care. When you get customers to care about your brand, customer loyalty comes naturally.