After a customer decides on their first impressions of your web page, next they decide whether they want to stay or go. That customer choice has a lot to do with how engaging your site content is to them. This is what I am evaluating in this test.
If you would like to hear me explain the specifics of this product and what is included, simply listen to recording that I have made for you below.
What Is User Engagement Testing?
Can You Show Me What It Looks Like?
Information I Provide To You With Each User Engagement Gig:
I will tell you what I think the page was about.
I will highlight what caught my eye and what I skimmed past or ignored.
I will explain what I would have done next.
I will say if the page would have made me stay or leave (bounce rate) and why.
I will provide you with feedback about the layout, colors and overall look and feel of the page.
I provide you with screen recording videos with my findings for you to watch and listen to. I find that I can be much more detailed in my notes with you if I am speaking about my thoughts as they are happening. Additionally, it is a great tool for you to be able to share with people in your company so that they understand my first impressions more clearly.
How Does This Help?:
It helps you to understand what information your customers are interested in and what causes them to stay or leave.
I offer three test levels, as captured in the images above. The main difference is as follows:
Basic: Test performed on my MacBook Pro and feedback given.
Standard: Test performed on my MacBook Pro AND my iPhone and feedback given.
Premium: Test performed on my MacBook Pro AND my iPhone and feedback given. I also provide suggestions to you at this test level for changes that you could make to improve your customer experience with respect to this particular test’s subject matter.