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In this first episode of the Your Customers Shoes podcast, we discuss the importance of getting to know yourself before creating your brand. We discuss how to use information about yourself to create meaningful connections with your customers and help them to choose your business.

In this podcast episode, we discuss the importance of understanding your industry to identify your largest competitors, your customers, your target keywords and more. Understanding your industry is one of the easiest ways to help your customers choose you in a head to head competition with their other options.

In this episode, we discuss the process of evaluating your current customer experience. We uncover what’s being said about your business around the web. We look at your website and social media channels through the eyes of your customers.

In this episode we figure out where your business will be strong; price, quality, etc. We look at Starbucks and Walmart as examples of companies that understand their competitive advantage and clearly communicate that value to reach their target customers.

In this episode we figure out who your customers are; how old are they, where do they live, what hobbies do they have, etc. We use this information to sharpen your customer experience and understand where to connect with your customers.

In this podcast episode, we go through the process of helping you to choose your brand name. We think about what we want our customers to feel and think when they hear our brand name and evaluate how the right brand name can help you to grow your brand and stand out in the crowd.

In this episode, we discuss the importance of choosing a domain name and social media channels that make it easy for your customers to find you, share your business information with their friends and more.

In this episode, we discuss how to have multiple concepts of your logo created for only $15 and I give you solid advice about creating your logo and testing it before moving forward.

In this podcast episode, we discuss the importance of positioning your brand for success. We will discuss topics such as value proposition, social media branding and so much to help your customers choose you in a head to head competition with their other options.