Welcome to my brand. magazine. The name of my magazine pretty much sums up my theory of design, brand, period! If you create and maintain a strong brand and a unique customer experience, it will be very difficult for your competition to take customers away from you. This quarterly magazine tackles one issue in an 8-10 page format to get you motivated about a specific customer experience idea. This magazine is meant to encourage you to constantly evaluate and refine your brand and your customer experience from your customer’s perspective.