Free Tools

Welcome to my Free Tools page. You will find links to brand and business building tools that I personally use and recommend to all of my clients. I hope that these links get you pointed in the right direction. I am always a fan of trying to do as much as possible with free resources before paying for anything.
To Your Success,
Raphaela Laurean
Customer Experience Designer (CXD)
Free Workbook
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Listen to my Podcast on YouTube and read my free workbook 'Wish Upon A Brand' that goes along with the first nine episodes. Create your own customer experience.

Free Tools Categories
Evaluating Your Competitors
One of the most robust free tools that I can recommend for all of the categories listed below are my free workbook ‘Wish Upon A Brand‘ and the first 9 episodes of My Podcast. They are designed to go together. They are both free and they will give you a wonderful starting place to begin creating your unique customer experience.
Understanding how your customers judge you against your competitors is an immensely important part of designing your customer experience. Check out my Rules Of The Click PDF and YouTube video to see what your customers actually do while evaluating who they choose to do business with.
Google and Facebook are the two best free tools that are at your disposal for evaluating your competition. Your potential customers will use these tools to locate vendors to provide them with the product or service that you are selling, so you should go through the same process that they will. For example, if you are local lawn service in Baton Rouge, Louisiana, you would google ‘lawn service baton rouge’ and see who comes up.
Then based on that search, look at the available vendors and ask yourself, “Who would I choose and why?” This is a wonderful exercise to go through to understand what the competition looks like for your business.
Learning About Your Customers
Ubersuggest.com is a tool which is very similar to the Keyword Tool above, but you can see a lot more of the data without having to upgrade your account. The reason why I am listing them both is to give you a way to build a list and crosscheck it. If you see the keyword on both sites, then this is probably a good indicator that this is a solid keyword for you to address on your site.
Quora.com is a valuable tool to consider when trying to develop your list of keywords. You probably know this site as a place where you go to ask and answer questions about pretty much everything, which is exactly why this is a powerful tool. You may go here and type in your main keyword, for example ‘lawn care california’ and you will see what customers are talking about. This can provide you with an amazing list of blog articles that you could write. If it has a lot of votes, then you know that it is a popular topic and this is content that you should have on your site.
Creating Your Brand Name, Image And Promise
Finding Your Social Media Brand Name
WordHippo.com is another powerful tool to use while trying to name your business. When you put names into the site above and see that they are taken, simply take the words that you are trying to use and plug them into WordHippo. This site generates alternative ways of saying the same thing.
Creating Your Logo And Slogan
Canva.com is one of the most polished platforms that I could suggest to you for creating and editing high end images, logos, stationary and more for your business. They have so many ready to use templates that you may customize and use for free. This will become your go to site I promise. You may also hire someone for only $5 on Fiverr. This is what I usually do, because their work is unique and complete quickly.
Slogan Maker is a good place to start when you are trying to write your slogan. This is a great tool to enter the word or emotions that you are trying to capture and have it generate some potential slogans for you.
For a list of low cost vendors to use for this service, simply visit ‘My Favorites‘ page to see who I recommend.
Finding Images For Your Website/Social Media Channels
Setting Up Your Email
Google’s Gmail is a good starter solution. I will say that depending on the kind of business that you are running, having a gmail email address could look a bit ‘fly by night’. Your customers want to do business with a company that seems stable, reliable and permanent. For that reason, I always recommend setting up a custom email address to match your domain name, but if that is out of reach for your right now, then Gmail is the next best option to get you started. That said, when you are ready to buy your domain name, your email address is included.
Building Up Your Credibility
Getting Found Online
Evaluating Your Website
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