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User Experience Case Study

 

Welcome to my UX Case Study. I will try to keep this as short and sweet as possible. There are a lot of drawings that may not make full sense in the context of simply viewing them here, but remember that most times when UX/UI teams are working on applications, they are working together in the same space and they collaborate on these kinds of ideas.

That said, I took a basic task and then broke it out into the three main steps; Research, Planning and Storyboarding. When you take the task and break it down this way, it helps to see the whole picture, to identify the different users and what their needs will be when interacting with the system. As you build out the design and engage in user testing, you can identify user pain points and iterate until you finally reach a deployable solution.

When you look at the entire system as a whole, it becomes easier to sketch the beginning storyboards to translate the intended application to people inside of your organization who may have to sign off on it. After this, you would get involved in journey maps and more to complete the UI/UX design before handing it off to a team of developers. This case study is simply meant to give you a loose and general understanding of one way to arrive at a well designed User Experience.

 

 

UX RESEARCH

Let’s focus on the main task at hand and then build out likely users from there.

UX PLANNING

Now that we understand the lingo and the industry, let’s create our users and their list of tasks and goals. We also need to consider what they need to see while interacting with the system.

USER 1: BUYER/BUYER’S AGENT(S)

 

USER 2: TITLE INSPECTOR

USER 3: INSURANCE UNDERWRITER

UX STORYBOARDING

Now let’s sketch a likely user scenario for each of our users. 

USER 1: BUYER/BUYER’S AGENT(S)

USER 2: TITLE INSPECTOR

USER 3: INSURANCE UNDERWRITER

THE END

 

That is the end of this basic case study on creating a UX Storyboard to identify potential users and their needs. If you enjoyed that and think that you may need to partner with me to come in to your organization to help you create storyboards to refine your user experience, then keep reading.

When you partner with me, I design habit forming customer and user experiences for your business. I help you to see your business through your customer’s and your employees eyes by walking in your customer’s/employees shoes. It is always touching to me how my customers tell me that they feel like they received so much value for what they paid.

On the surface, investing in your Customer Experience/User Experience Design may seem like something that you can not afford. Today, customers don’t just look at price and quality, they consider the whole package. They want a full, memorable and meaningful user experience. Business owners do not have time to look at their business in this way, because they are usually consumed with the day to day operations.

Even if you had the time, I think it’s fair to say that it would be almost impossible to look at your business with fresh eyes. As business owners, we believe that we are offering a certain product or service and we all want to believe that we are covering all of our bases and capitalizing on every opportunity. A fresh perspective coupled with 20+ years of customer experience design is what I can bring to your business. Your customers are worth it. Your business is worth it.

So now you know all about how I work. It’s time to let me learn about you, your business, your brand vision and promise. Let’s take your business somewhere exceptional together.

If you would like to see a CX Case Study example, click here to learn more.

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