Does The Right Font Equal More Sales?

If you have a website, or you are building a website, do yourself a favor and buckle in for this short but important ride that will take us straight to your bottom line. That’s right, we’re talking about dollar dollar bills y’all. Let’s pretend that we are in the car,...

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A Tic Tac Toe Board As A Design Tool?

Well, I know how much my designer friends love it when I give away the keys to the kingdom, so here are two of their HUGE design secrets that you don’t know about. What if I told you that if you could draw a tic tac toe board, you could create a well organized, easy...

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What Do Your Customers Want?

You would be surprised at just how easy it easy to make your customers happy. Let’s explore what your customers want and how simple it is to give it them.

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People Are Busy. Don’t Forget That.

I know, I know. This is not a popular thing to say, but it is honest, so brace yourselves. You, your designs, your business are not our largest priority!     Gaaaaasssspppp. What? How dare you say such a thing Elle? (Every designer and business owner is...

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What In The World Is Feedforward?

Feedforward? Don’t you mean feedback? Nope, no sir, no I do not. Let’s take a quick look at the differences so that we can make sure that your current customer and user experiences have these bases covered.

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UX Versus UI: Aren’t They Just The Same Thing?

Aren’t UI and UX the same thing? If not, what’s the difference between them? Let’s take a quick (5 minute) journey and have a look at how the Rubix cube has stayed current by reinventing their user experience as a competitive advantage.

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Rules Of The Click. WTH?

Happy Friday everyone. It’s the end of another week and there was one question that just kept coming up all week with my clients, “Just what do they want?” It’s a question as old as time, right? We are talking about customers and our never ending quest to satisfy,...

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I write simple, small business tips about creating a unique customer experience that helps your customers to choose you over your competitors.

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